SMIB is a lifestyle brand, born from the energy of a tight-knit group of friends, most of whom grew up in the Bijlmer and were raised on Hip Hop. What started as a crew of homies who were all high school dropouts, evolved into a collective of creative, ambitious young men chasing their passions. Some wanted to rap, make beats or shoot photos, while others wanted to design clothes, throw parties, or even write books. We brought all those ambitions together and turned them into one shared universe — a world we’ve called SMIB ever since.

From the moment things started rolling, we began organizing events, our own showcases, and not long after — our very own festival, in collaboration with The New Originals. That’s how a community was born, guided at its core by the collective, which gradually evolved into the brand that SMIB is today. To us, SMIB is like family. In practice, it’s a creative powerhouse — a way for us to build our own world, fueled by the DIY mindset that Hip Hop culture taught us.

But above all, SMIB is a movement — something that’s grown far beyond just us.

SMIB consists of two parts that strengthen each other: the collective and the organization.

Both embody the lifestyle — each in their own way.

 The organization offers services, sells products, organizes events, and supports and promotes the collective in their creative expression. The collective, in turn, represents the brand to the outside world — through music, art, literature, and everything else we create and do as individuals.

That’s how we keep the circle complete.

Everything we do, we do in the name of those four letters: SMIB.

At its core, SMIB is a way of life.

Everything we do — from music to clothing, from books to business — is a reflection of our lifestyle. We’re Hip Hop babies from the hood, moving through life with a progressive self- sufficient mindset.

Everything we know, we taught ourselves — autodidacts, learning by doing. Through trial and error, we’ve built our world together, brick by brick. The message we send out through our creations is simple: We want to inspire others to get the most out of life.

You’ve got one life to live — so live it to the fullest, and go after what you truly want.